The partnership will leverage Appature’s enablement of Big Data and cloud-based marketing platform and DKI’s expertise in building meaningful relationship marketing strategies and using real-time analytics to empower action and generate positive results.

DKI founder and CEO Daniella Koren said the collaboration will enable the company to optimize communications in a nimble fashion based on insights informed by composite data.

"This is particularly true when compared to on-premise enterprise solutions that provide just one component such as campaign management and often have huge limitations when it comes to complete and agile data delivery," Koren added.

Appature product and alliances global marketing EVP Jigish Avalani said, "The combination of Appature and DKI provides a total solution to drive life sciences companies quickly up the marketing maturity curve and realize the goal of data-driven, optimized and customer-centric ‘informed marketing."