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“Turn your Customers into Fans”: Manchester United Marketing Director speaks at Advant Medical Launch in Galway

The event was attended by over 70 senior executives from the medical device industry along with representatives from the IDA and Enterprise Ireland. Former Marketing Director of Manchester United, Peter Draper attended as special guest speaker at the event and outlined how companies of any size can learn from the branding success of Manchester United. Peter spoke of how companies could turn "customers into fans" by continually listening to their needs and delivering exceptional service.

The event was attended by over 70 senior executives from the medical device industry along with representatives from the IDA and Enterprise Ireland. Former Marketing Director of Manchester United, Peter Draper attended as special guest speaker at the event and outlined how companies of any size can learn from the branding success of Manchester United. Peter spoke of how companies could turn "customers into fans" by continually listening to their needs and delivering exceptional service.

Commenting at the event, Advant Medical CEO, Bob DiPetrillo said: "Our new corporate identity reflects the investment and diversification that the company now offers the medical device industry in the areas of design, manufacturing, assembly and packaging and our commitment to always go the extra mile in serving our customers".