After the re-aligned brand appearance of the manufacturer for precision laser marking and engraving systems and machines has been launched already end of 2011, now the FOBA brand design relaunch is completed by FOBA’s website relaunch.
The in terms of artwork, content and web technology completely redesigned and revised FOBA website reflects the brand’s profile that has been sharpened in 2011. In addition to the technologically clean appearing screen design that has been reduced to its essentials, the completely reworked and with regards to the contents upgraded website welcomes its users with a user-friendly menu structure and an intuitive navigation. All desired information can be accessed simply and quickly. A special focus has been put on the possibility to directly get in contact with FOBA from any page and sub-page of the website. Major contact details such as telephone numbers or online contact forms are available anytime at the bottom of each page.
Next to the optimized user guidance, a further focus was on the extension of the website’s content. In addition to the basics of marking and engraving with lasers, users can also obtain information on the various procedures for laser materials processing, industry-specific application details and the solutions and services the laser manufacturer offers.
As a service for its worldwide web users, FOBA provides an interactive exhibition calendar – for the easy selection of local trade shows and for directly making show appointment with a respective sales engineer – and an interactive world map that helps to directly get in contact with the local contacts for sales and service. To ensure user communication across all channels, web links that lead to FOBA’s major social media platforms have also been included in the website and are accessible on any sub-page.
For the time being, FOBA Laser Marking + Engraving’s new online presence is available on www.foba.de in Germany, on www.foba.it in Italian and on www.fobalaser.com in English. An Asian website will follow subsequently.. An Italian version and an Asian website will follow subsequently.
The Berlin advertising agency wirDesign was responsible for the screen design, the Braunschweig based web agency Brainworxx was entrusted with the technical realisation.