This new digital organization is intended to focus on implementing the company’s transformative digital surgery strategies to develop new platforms, speed up surgical solutions and drive software technology innovation across the business.

Wright said that the new organization is planned to be built upon its BLUEPRINT software, leveraging emerging technologies including artificial intelligence and augmented reality to provide software-enabled surgery platforms and solutions for the markets.

In addition, the newly organization is expected to combine the software-enabled surgery, information technology, and analytics organizations.

The newly appointed chief digital officer Jason Asper is responsible for developing and executing the company’s transformative digital surgery strategy across its business units along with leveraging technology to drive efficiencies across all its functions.

Wright said that it has appointed Jean Chaoui, the former chief executive officer of IMASCAP its vice president, chief software technology officer, to lead the centralized software organization, while reporting to Asper.

The combined leadership team is anticipated to accelerate the development of the BLUEPRINT platform, and deploy new software-enabled solutions to create a comprehensive digital eco-system to improve patient outcomes.

Wright president and chief executive officer Robert Palmisano said: “Since the acquisition of IMASCAP, we, along with our physician partners, have developed a multi-year strategy and pipeline that I believe will be transformational for shoulder surgery.  The opportunities for Wright in further developing and deploying our digital technology, including our BLUEPRINT platform into other areas, are enormous.

“We have a leadership position in our software enabling technology, and we want to take full advantage of that lead to maximize the revenue potential of our pipeline across all of our businesses.  Building out our digital ecosystem is a key component of our business strategy, from a surgeon and patient perspective, as well as in terms of future business growth and product development.”

Wright said that Asper has joined the company in 2017 as its senior vice president for strategy, technology and corporate development, after serving as a principal for Deloitte Consulting, a consulting company focused primarily on the Medical Device industry.

Palmisano added: “Jason’s proven track record of success will serve us well as we focus on fully developing the BLUEPRINT technology for shoulder as rapidly as possible, expanding our digital technology in lower extremities and evaluating additional opportunities for our digital technology in other areas of medtech.”