WebMD Health,a provider of health information services, has acquired Avado, a developer of cloud-based patient relationship management (PRM) tools and technologies.

WebMD CEO David Schlanger said: "Our acquisition of Avado demonstrates WebMD’s commitment to playing a leading role in the emerging patient relationship management space because we believe that connectivity has the potential to make the delivery of care more efficient and improve patient outcomes."

Today, WebMD’s connectivity platform is enabling physicians that use its Medscape mobile app to securely send health education and instructions on thousands of conditions, procedures and drugs to their patients who use WebMD’s mobile app.

Avado’s founders Dave Chase and Bassam Saliba will continue with the company and report to Pence. Chase, Saliba and Avado’s engineering talent will remain based in Seattle, and work closely with WebMD’s New York-based connectivity product team.

Chase said WebMD reaches the largest audience of health-focused consumers and healthcare providers in the US and it’s exciting to think that Avado’s technology will be built-out and scaled for the benefit of such a significant audience.

"What’s more, since trust is paramount when it comes to the sharing of health information, it made logical sense for us to be joining the company with the most trusted brand in the U.S," Chase added.