Visioneering Technologies, a US-based medical device company dedicated to developing advanced products that improve vision, announced that Medilens Nordic AB has been named an authorized distributor for the NaturalVue (etafilcon A) Brand 1 Day Contact Lenses.


Image: Visioneering Technologies selects Medilens Nordic as Nordic region distributor. Photo: Courtesy of adamr/

One of the leading ophthalmology-focused medical device companies in the Nordic region and headquartered in Helsingborg, Sweden, Medilens Nordic AB is Visioneering’s first European distributor. This partnership marks Visioneering’s entry into the European market.

Medilens Nordic AB operates in Sweden, Norway, Denmark, Finland and Iceland, providing a large suite of products to Eye Care Professionals (ECPs). Important to VTI, Medilens Nordic employs a highly trained sales force that includes opticians, pharmacists, and other technically trained specialists that call on over 1400 ECPs.

Medilens Nordic managing director Kent Maack said: “Medilens Nordic strives to maintain leadership in our field by providing our customers with the very best products, expertise, services and value.

“We believe that Visioneering’s revolutionary NaturalVue 1 Day Contact Lenses are taking us to the leading edge of vision technology. We’re thrilled to be the first distributor to introduce these new contact lenses in not only the Nordic region, but also the first in all of Europe.”

VTI sales and marketing senior vice president Tony Sommer said: “Medilens Nordic is an ideal partner for Visioneering not only for their stellar reputation, but also because they work closely with eye care professionals in both public and private healthcare.

“Maintaining close relationships with eye care professionals is our sweet spot. It’s core to our marketing philosophy, just as it is to Medilens Nordic’s. We’re looking forward to a long and productive relationship with them.”

Source: Company Press Release