Tria Beauty, devoloping light-based therapeutic beauty devices, has reported the distribution of its product, Tria Laser Hair Removal System (LHRS), at Bloomingdale's, America's nationwide, full-line, upscale department store and a division of Macy's.

Tria LHRS is the at-home hair removal device on the market that utilizes a real laser, the same technology used in professional laser hair removal systems and still considered the gold-standard treatment. In fact, the Tria LHRS was developed by the scientists who invented the professional technology more than a decade ago, said the company.

The Tria LHRS has received FDA clearance in February 2008. In January 2010, it has received FDA clearance for permanent hair reduction, making it as the at-home hair removal device clinically proven to deliver permanent results.

The company claims that five Bloomingdale’s stores nationwide currently carry the Tria Laser Hair Removal System, with an additional rollout planned to 14 stores by the end of January.

Kevin Appelbaum, CEO of Tria Beauty, said: “As a leader in the at-home beauty device market, Tria Beauty is committed to providing consumers with innovative at-home skin care and beauty solutions. Our arrival at Bloomingdale’s aligns with our goal to be easily accessible to the savvy beauty consumer.”