Using the new tool, Transonic Systems expects to improve overall business performance and enable their sales force to work efficiently in the field as the new CRM will provide them with actionable data from within their system.

Transonic will now be able to track opportunities, pipeline and activities worldwide; use dashboards to provide visual representations specific to business unit; and will migrate from a traditional legacy system to Microsoft Dynamics CRM.

The company will be able to integrate with Macola to see quotes within contact records and with HubSpot to track return on investment (ROI) from their inbound marketing programs.

Transonic World-Wide vice president of Sales Andrew Bloom said, "With Infinity’s deep expertise in the Life Sciences Industry and their technology expertise as a Microsoft Gold Certified Business Solutions partner in Microsoft Dynamics CRM, we knew we were choosing a CRM platform that was both scalable and flexible, allowing us to reduce our development costs and allowing our organization to quickly adapt to the rapid changes and growth of the marketplace and our client base."

Infinity Info Systems senior account executive of Life Sciences and Manufacturing, Nicole Lucarelli said Transonic’s continuous focus on innovation and on pioneering advances in measurement instrumentation has enabled them to become the gold standard in cardiovascular surgery, research and hemodialysis.

"This aligns well with Infinity’s focus on market leading industry Life Science solutions which is a key differentiator on how we like to partner and work with our clients," Lucarelli added.