Stryker Orthopaedics has introduced iPad applications, Flipchart and OpTech Live through Apple's App Store, to help surgeons enhance the patient education process and provide easy access to information about products and surgical techniques.
Stryker Flipchart, which contains overviews of a normal joint, arthritic joint and replaced joint, using graphics and x-rays, is designed to help orthopaedic specialists explain a hip, knee or shoulder replacement procedure to patients who are either scheduled for surgery or contemplating total joint replacement.
OpTech Live is a guide to Stryker Orthopaedics’ surgical protocols with a friendly touch screen interface.
Several of Stryker’s other business units and divisions are already using iPads to enhance customers’ interactions with patients, including Craniomaxillofacial (CMF), Instruments, Endoscopy, Communications and Neurovascular.
Shifting to a digitally enabled sales strategy is expected to enable Stryker Orthopaedics to achieve significant savings annually by reducing the amount of paper Stryker Orthopaedics ships by hundreds of thousands of pounds.
Healthcare Innovations senior director Bob Campomenosi said transforming their customer interactions with advanced digital technology like the iPad will help them achieve business objectives and sustainability goals.
"With the amount of information at everyone’s fingertips today, medical device maker-surgeon interaction can be instantaneous, and medical device makers should be able to provide surgeons with digital access to educational tools that can support their dialogue with self-educated patients."