Campaign to focus on MammoView line
Solos Endoscopy has outlined 2010 marketing strategy as developed by Advertising Associates International based out of Boston, Massachusetts. The marketing campaign will focus primarily on the MammoView line.
The campaign will include the distribution of articles to medical publications, development of a media-advertising program, production of booth displays for industry trade shows, and the development of Solos MammoView breast endoscopy system. In addition, the company will initiate a direct mail campaign to focus on attendees from industry related meetings, conventions and trade shows.
The AAI team includes marketing, creative and technical specialists as well as consultants drawn from the medical, engineering and dental professions; people with experience in business development who have helped clients build partnerships to leverage their marketing and promotional budgets. They offer complete media research, planning, placement and ad tracking analysis, said the company.
Bob Segersten, president of Solos Endoscopy, said: “We are pleased to be working with AAI to assist Solos in gaining broader exposure to the breast endoscopy market. We are currently reaching approximately 25% of the market and hope to double that amount with our 2010 campaign. I was impressed with the previous results that we achieved and have high expectations for what our present marketing campaign will accomplish.”