SFA Marketing agency has established a new medical division, SFA Medical, to work with medical device manufacturers.

SFA Medical is a formal extension of the agency’s working with clients like CooperSurgical, Aloka, Wallach Surgical, Centrix and BrachySciences.

SFA Marketing executive vice president John Forgione said in response to their clients growing needs, they created a separate division focused exclusively on the medical marketplace and its specific marketing requirements.

"This new venture allows us to expand our services to include research, education, and digital applications, all under the umbrella of SFA’s results-focused branding solutions," Forgione said.

SFA Medical provides brand strategy, a full range of integrated marketing solutions and service for clients launching or repositioning medical device products.

SFA communicates the benefits and value of medical devices to the target audience – physicians and medical professionals resulting in increased sales and awareness of the products.