Health & Parenting’s apps will enhance Philips’ uGrow* digital parenting platform and strengthen Philips’ offering in pregnancy and parenting. Financial details of the transaction were not disclosed.

 Health & Parenting creates easy-to-use and helpful apps to guide expecting parents through pregnancy and into parenthood. Its leading product is the Pregnancy+ app, which is one of the world’s most downloaded pregnancy apps with approximately 12 million downloads from the Apple App Store and Google Play Store.  

 Health & Parenting’s applications will be integrated into Philips’ uGrow digital parenting platform, which captures data from connected devices, such as Philips Avent smart baby monitor and Philips Avent smart ear thermometer, and provides personalized feedback and advice.

The uGrow platform also leverages the open infrastructure of Philips’ Health Suite Digital Platform, a cloud-enabled connected health ecosystem of devices, apps and digital tools.

 “This acquisition fits perfectly in our digital strategy to help expectant and new parents understand and support their baby’s healthy development, through a series of connected digital products with the uGrow application at the core”, said Egbert van Acht, Business Leader Health & Wellness at Philips.

“With Health & Parenting, we will strengthen our digital offering in pregnancy and parenting, and increase the scale of our global parenting platform that provides consumer and professional care.”

 “We are delighted to join Philips and continue our successful app development work as part of a strong global team,” said John Miles, CEO of Health & Parenting. “We set up Health & Parenting to make a positive difference to the lives of millions of pregnant women and new parents worldwide.

“In Philips we found a like-minded organization and we look forward to the integration of our parenting apps into Philips’ uGrow platform, and to support millions of its users through each family stage.”