Pentax Lifecare, a division of Hoya, has appointed Girts Cimermans as the company's new president of Europe, Middle East and Africa.
Pentax Lifecare provides endoscopic products and services and through its R&D and manufacturing facilities it provides endoscopic imaging devices and solutions to the medical community.
Cimermans previously served at KaVo Dental, a division of Danaher, where he was leading the expansion of KaVo in the growth markets of Eastern and Southern Europe.
Cimermans has several leadership positions in finance, sales and business management in GE Healthcare, lastly as president, GE Healthcare North Eastern Europe, driving business expansion and profitable growth.
Pentax Lifecare president Girts Cimermans said the European team and he are committed to make image quality and superior customer experience available to even wider range of clinicians in the European regions.