OrthoAccel Technologies, developers of the AcceleDent System, which is an acceleration device to enhance orthodontics, has reported Alison Davies as its new director of sales in the UK. Ms Davies has spent the last fourteen years of her professional career in the dental industry, most recently for nine years as a senior manager with Align Technology, makers of Invisalign.

AcceleDent is a removable dental device that patients wear in the mouth for twenty minutes daily to accelerate orthodontic tooth movement. The product was introduced to the UK in September, and the first patient in private practice was treated there in October.

OrthoAccel is presently controlling availability of AcceleDent in the UK to a select group of orthodontic specialists before a broader release in October 2010. It is nearing conclusion of another US clinical trial at the UT Health Science Center in San Antonio with an anticipated completion date during the first half of 2010, said the company.

Ms Davies of Cardiff, said: “Introducing a new product category will come with many challenges, launching innovation always does. A benefit of AcceleDent is that it can be used to enhance orthodontic treatment of any approach, regardless of the type of appliance or profile of patient.”

Mike Kaufman, VP of business development and marketing at OrthoAccel said: “Alison is a perfect addition to our team at this important stage. Her experience, relationships, and skill serve as important assets for not only our UK plans, but also our broader pan-European market strategy over time.”