Kinetic Concepts' business unit LifeCell and Novadaq Technologies have signed an exclusive sales and marketing agreement for distribution of Novadaq’s Spy imaging system in North American surgical markets.
Under the agreement, LifeCell provides market development and commercialisation activities, including professional education, clinical support, reimbursement and sales distribution and Novadaq continues to be responsible for manufacturing, field service and research and development.
The Spy system aids surgeons in assessing poor or inadequate tissue perfusion at the surgical site, which is critical to the success of tissue revascularization and survival.
The Spy system technology can be used to assess the quality of perfusion in both autologous and biologic tissue reconstructive procedures.
For Novadaq, the relationship provides access to physicians through LifeCell’s sales force, which has existing relationships with the defined surgical specialties.
Novadaq CEO and president Arun Menawat said that LifeCell’s record of advancing new technologies to commercial success coupled with its significant presence in the operating room in plastic reconstructive and abdominal surgery makes it the perfect partner to market and sell Novadaq’s technology to these important markets.