The new device, My UV Patch, aims to educate the people about their personal sun exposure.
My UV Patch is the water and sweat-resistant patch, which can be used up to three days during all outdoor activities, including swimming.
Featuring photosensitive dyes, the new patch will begin to change colors when it is exposed to UV rays, indicating the various levels of sun exposure.
My UV Patch mobile app, which is available both on iOS and Android, will enable users to track UV exposure to know the level of sun exposure.
The app will provide a personalized report on the UV exposure once the consumer uploads an image of the patch.
It studies the varying shades of the photosensitive dye and determines the amount of exposure the individual has received since the moment it was put on.
University of Miami School of Medicine dermatology department teaching faculty Dr Alysa Herman said: "La Roche-Posay recently commissioned a global study, which surveyed 19,000 women and men and found a huge gap in consumer behavior: even though 92% were aware that unprotected sun exposure can cause health problems, only 26% of Americans protect themselves all year round, whatever the season.
“With the new My UV Patch, for the first time, we are leveraging technology to help individuals manage their sun exposure behavior through real-time knowledge."
