Mr Seidel has a background in sales and marketing management with technology companies, with over 30 years in industry. His in-depth understanding of the needs of large, technically oriented companies is a good match for licensing ISee3D’s technology.

Mr Bruce had spent 10 years with Matrox Electronic Systems, a vendor of graphics and imaging hardware for OEM companies’ worldwide. Starting in the Applications Engineering group, Bruce was steadily promoted as general sales manager, where he was responsible for annual revenue generation of $500m through a direct sales force, international sales offices, and a global network of agents and distribution channels.

Mr Bruce had spent 13 years as founder and president of JCMB Technology, a software development firm serving the needs of the Electric Utility industry, where he oversaw product development and sales for the company as it grew to become a leader in its field with over 200 employees.

Dwight Romanica, CEO of Isee3D, said: “ISee3D has generated a significant amount of interest from around the world, in industries as varied as medical devices and consumer electronics. Bruce’s experience in working with these types of companies will be invaluable in helping ISee3D to finalize licensing agreements with interested companies, and putting ISee3D technology into the products that can make the best use of it.

“An experienced and talented sales team is a key factor in the growth of any company, and Bruce is a fantastic choice to build and lead that team. I’m very happy and excited to have him on the team.”