IntriCon, a designer, developer, manufacturer and distributor of miniature and micro-miniature body-worn devices, today announced it has signed an exclusive distribution agreement for its low-cost, high-quality hearing aid products with PC Werth in the UK.
PC Werth, through its partnership with IntriCon, has been appointed as one of the main suppliers to the National Health Service (NHS) Supply Chain’s National Framework. The NHS is the largest purchaser of hearing aids in the world, supplying an estimated 1.2 million hearing aids annually.
"We are very excited to announce our distribution agreement with PC Werth," said Mark S. Gorder, president and chief executive officer of IntriCon.
"This agreement expands our ability to serve a new geography, including into the NHS. PC Werth was a natural partner for IntriCon, given their strong market presence in the United Kingdom and extensive experience with the NHS."
Under the agreement, PC Werth will distribute IntriCon hearing aid products under the Kamplex brand name. PC Werth will provide the required marketing, selling, training and service support.
IntriCon is currently working on product approval with the NHS Audiology Supplies Group and anticipates having product approved and available for sale in the 2015 first quarter. Revenue for this program is included in the company’s growth estimate for 2015.
Concluded Gorder, "This is another meaningful milestone in our strategic plan to drive business in the value hearing health market.
The NHS is widely recognized as the most efficient hearing aid delivery system in the world. We believe we are well positioned to serve their needs and we are working on technologies to further enhance efficiencies and standard in the future."
IntriCon designs, develops and manufactures miniature and micro-miniature body-worn devices. These advanced products help medical, healthcare and professional communications companies meet the rising demand for smaller, more intelligent and better connected devices.