The AccuVein AV300 is a hand-held, non-contact, vein illumination device designed to assist medical professionals in locating veins for blood donation, injection and for starting patients on intravenous fluids.

Held about seven inches above the skin, the device detects hemoglobin in veins and projects a map of the veins on the skin’s surface.

For medical professionals, donors and patients, this can make locating needle placement a much easier and more comfortable experience, AccuVein said.