Dental Technologies (DTI), a network of dental laboratories located throughout North America, has appointed Russell Olsen to the position of senior vice president of sales, marketing and service.
DTI said that Mr Olsen has over 25 years of executive management, sales and marketing experience in the dental and medical industry.
Most recently, Mr Olsen has served as president and chief executive officer at Keystone Dental, where in three years he implemented the company’s go-to-market strategy, grew the customer base into the thousands, oversaw three acquisitions and evolved the business into the dental implant manufacturer worldwide.
Prior to Keystone, Mr Olsen served as president of North America at Straumann and has also held management positions at Empi, Smith & Nephew and Bristol-Meyers Squibb.
Kimberly Bradshaw, president and CEO of DTI, said: “Russ’ demonstrated leadership ability and dental industry experience will be invaluable to DTI during this important period of growth. He has proven himself as an innovative leader who will be an asset to our management team.
“He shares our dedication to customer service and our enthusiasm for new technologies in the emerging field of digital dentistry. We are pleased to welcome him to the DTI family.”