Covidien, a provider of healthcare products, is planning to launch unified packaging that unites the company’s mission and brand, strengthening its recognition among customers, the healthcare community and the public.
With the new design, the company’s familiar brands including Kendall, Valleylab, Mallinckrodt and Nellcor are shown under the Covidien name.
The new Covidien packaging will be standardized throughout the world and to assist users, the same types of product information will always be placed in the same location on every package, wherever sold, and every package will feature clear, precise labeling.
The new branded packaging will enable medical professionals to find – quickly and easily – the Covidien products, instruments or devices they need to effect positive patient outcomes, especially in critical moments.
Covidien Corporate Communications and Public Affairs senior vice president Eric Kraus said they are pleased to complete this multi-year effort with launch of their new packaging.
"This new look shows our customers, the healthcare community and the public that we are one Covidien, united in our brand and mission to put patients first and deliver positive outcomes," Kraus said.