CoActiv, a digital image management company, has entered into a partnership with XRI, the medical equipment sales and service organisation, for the distribution of the complete CoActiv product line, including the Exam-PACS family of web-based PACS solutions for every imaging modality and medical specialty, its three Exam-RIS offerings and its vendor-neutral, Exam-Vault Quad-Redundant Archiving services.

Under the terms of new agreement, XRI will be responsible for sales, service and support for CoActiv products throughout the New England region, complementing CoActiv’s own in-house sales force. The new agreement is part of CoActiv’s expansion plans, following the year 2009 with sales more than double that of the previous year.

XRI’s existing regional customer base includes hospitals, radiology centers, orthopedic facilities, cardiology departments, urgent care centers, chiropractic offices, veterinary facilities and more.

Recently, CoActiv was the first PACS vendor to announce integration with the Apple iPhone and iPad for both its radiology and orthopedic applications. Additionally, it recently debuted a new feature that enables users to connect with the Exam-PACS while flying using an iPhone across the airline’s WiFi connection, claimed the company.

Ed Heere, president and CEO of CoActiv, said: “We selected XRI following careful review of vendors in this geographic area because of its reputation for a high level of knowledge about medical imaging digital technology as well as commitment to service and support.

“XRI represents one of a growing list of resellers and distributors that CoActiv has recently partnered with to cater to the growing need in present marketplace for a cost-effective, advanced, feature-rich PACS. In addition, we have significantly expanded our sales force during the past year.”

Frank Rubino, vice president of XRI STATServicesSM division, said: “We made a decision to partner with CoActiv because the company shares the same commitment to technological innovation and customer service that has always been our hallmark. We believe their products are extremely well positioned in the current marketplace because they can immediately save many sites money over the costs of film-based imaging.

“Many imaging sites that are not yet digital are finding that they can convert to the latest technology and save money compared to ongoing film processing costs. CoActiv’s product line is a win-win proposition for all involved.”