BioMedical Enterprises, Inc. (BME), an orthopedic devices company, has appointed Keith M. Peeples as its vice president, sales and marketing. Peeples brings to BME over 25 years experience in sales, marketing and sales training in the healthcare industry. Prior to joining BME he was vice president of sales and marketing at Advanced Bio-Surfaces, Inc. From 1999 to 2006, Peeples was vice president of sales at The ASC Network.

From 1995-1998, Peeples was director of sales for North and South America at Medtronic / InStent. Peeples also worked as the Western regional sales manager and as an independent sales representative with Pentax Precision Instrument Corp., a provider of flexible endoscopes, from 1981 to 1995. Peeples has a B.A. in Biology from the Washington University in St. Louis, Missouri.

“Keith is a proven executive who brings extensive senior level sales and marketing experience to BME, as well as a shared strategic vision to create a leading medical device company,” said Kenneth I. Moch, president and chief executive officer of BME. “We are delighted to have Keith as part of our leadership team.”