This new chapter in BIOMET 3i’s History allows the company to interface directly with customers and will help the organization better understand the needs and preferences of clinicians and dental technicians in these regions. These new offices will operate under the leadership of Ulf Sewerin, BIOMET 3i’s business area director for Asia-Pacific operations.
“These are exciting times for BIOMET 3i,” stated Sewerin. “I look forward to working with our country managers to ensure that our customers in Japan and Korea have access to our innovative products with the best levels of customer service possible.”
In 1987, BIOMET 3i’s Founders, Dr. Richard Lazzara and engineer Keith Beaty began operations in the US focused on offering unique technologies, outstanding customer service and clinician driven peer-to-peer therapeutic support. This tradition continued in both Japan and Korea several years later as distribution partners were selected that maintained this similar approach.
