Tridien Medical is planing to unveil its new corporate brand, and introduce new therapeutic technologies, at the Medtrade Spring Conference, at the Sands Expo and Convention Center, in Las Vegas. In addition to the new company name, the rebranding campaign includes a new website, marketing collateral, rebranded products, and more, to be rolled out over the next 12 months.

Abbey Daniels, chief executive officer of Tridien Medical, said: “Since our inception in 2006, we have experienced significant growth following the strategic acquisitions of AMF Support Surfaces, Anatomic Concepts, Primatech Medical and SenTech Medical Systems. Our new brand represents the ‘Power of One,’ enabling Tridien Medical to become a more cohesive organization that takes full advantage of our operating synergies.

“The new Tridien Medical name and logo, which includes three embedded resting people, celebrates our three guiding principles: Innovation, Quality and Service. Going forward, we intend to leverage our new corporate identity to build greater brand equity and further strengthen our leadership position in the medical support surfaces industry.”

Tridien Medical is a designer and manufacturer of medical therapeutic support surfaces and patient positioning devices, which are primarily used for the prevention and treatment of pressure wounds experienced by patients with limited to no mobility.