Align Technology, Inc. (Align), a dental devices company, has appointed Sheila Tan as vice president (VP) of marketing and chief marketing officer (CMO) of the company, effective March 12, 2009. Tan will report directly to Thomas M. Prescott company’s president and chief executive officer. In her most recent endeavor, she served as vice president, marketing for MokaFive. Prior to that, Tan was vice president, marketing at Presto Services.
Tan has more than 16 years of experience creating brands, products, and marketing strategies in the consumer products, software, and Internet service industries. Her foundation in marketing comes from Procter & Gamble and Intuit, where she lead the development of new product concepts, launched new businesses, and managed the core marketing functions for Crest, Quicken.com, and QuickBooks.
Tan received her undergraduate degree in business from California Polytechnic State University, San Luis Obispo and her MBA from UCLA.
“Sheila joined the Company in September 2008 as vice president of product innovation and marketing strategy and I’m pleased that she is taking on additional responsibility to lead our overall marketing organization,” said Thomas M. Prescott, Align president and chief executive officer. “Sheila’s experience in consumer, oral care, and technology marketing will be of tremendous value to Align as we continue to execute our strategy to drive adoption of Invisalign.”