Advanced Bionics, a company of the Sonova Group, announced the launch of a new app that delivers a fun, dynamic and user-friendly guide for its latest innovation, the Naída CI Q70 (Naída CI) sound processor.

The myNaída CI app is an innovative mobile solution for providing product and instructional information to help recipients get the maximum benefit from the exciting features and accessories available for AB’s groundbreaking new processor.

Combining AB and Phonak technologies, the innovation leaders in cochlear implants and hearing instruments, Naída CI brings a host of new features to cochlear implant recipients for the first time, including bimodal and bilateral wireless streaming.

Available free for both iPad and Android devices, the app puts comprehensive guides, engaging videos and simple-to-follow instructions right at the fingertips of users. It can be downloaded through iTunes and Google Play digital distribution platforms.

The current English-language release will be followed by additional versions in Spanish, French, Italian, German, Dutch and Portuguese.

"The Naída CI is a quantum leap forward in cochlear implant technology, with never-before-seen features for wireless connectivity and performance designed to improve the way our recipients hear their world," said Tracey Kruger, Vice President of Global Marketing. "The myNaída CI app is a fun, engaging way to help recipients get familiar with all that their new processor has to offer."

AB has a track record of creating successful apps, including the Build myNeptune shopping App which won two prestigious Stevie Awards in the 10th Annual International Business AwardsSM in 2013.

"We deliver the most innovative, forward-looking products in our industry," said Hansjuerg Emch, Group Vice President of the Sonova Medical Division within which AB resides. "It is only fitting we use the most modern tools to support them."

Launched worldwide in 2013, Naída CI is the most advanced processor in the world with a chic, modern instyle design.