CELLMIC is a Californian mobile diagnostics company, which has developed a series of smartphone-based, rapid assay readers which are used in medical, veterinary, food safety, biodefense and drugs-of-abuse testing.

The company’s products bear the European Union CE Mark and are in use across the globe.

On the other hand, NOW Diagnostics is an Arkansas-based diagnostics testing firm, which is known for its ADEXUSDx product line.

ADEXUSDx products are said to use a single drop of blood to test for a range of common conditions like illnesses and diseases, and are claimed to deliver results within few minutes.

CELLMIC CEO Neven Karlovac said: “We believe that this transaction will enable this superior reader technology to reach its full commercial potential, both in combination with NOW Diagnostics’ rapid tests as well as through continued OEM partnerships.

“CELLMIC will continue to develop and commercialize a strong IP portfolio supporting additional biophotonics and mobile technologies, including lens-free microscopes and ELISA microplate readers.”

According to NOW Diagnostics CEO Kevin Clark, the acquisition of CELLMIC’s rapid assay reader technology will bolster the company’s presence in the rapid diagnostics and mobile health space.

Clark said: “This acquisition will allow us to integrate CELLMIC’s advanced reader technology with our ADEXUSDx testing platform, which we expect will result in even more accurate results and provide convenience, simplicity and cost benefits to U.S. and international point-of-care testing and consumer healthcare markets.

“Our ADEXUSDx product line is built on the ‘lab at your fingertip’ concept as an alternative to laboratory-based testing, and the addition of this new reader technology from CELLMIC is expected to put digital analysis ‘in the palm of your hand.’”

Recently, Now Diagnostics’ over-the-counter (OTC) product line – FIRST TO KNOW, a blood-based pregnancy test, was approval for OTC sales in Europe. The product is claimed to detect pregnancy much faster than urine-based pregnancy tests.