Orthodontic company InBrace has secured $102m in Series D financing to boost the company’s growth and its Smartwire category for behind-the-teeth straightening.

Co-led by Farallon Capital Management and Marshall Wace, the oversubscribed financing round witnessed participation from new investors, including funds and accounts, managed by BlackRock, Endeavour Vision, MVM Partners, RTW Investments and Soleus Capital.

The financing round is also supported by funds affiliated with existing investors Vivo Capital, Novo Ventures and venBio.

The proceeds from the financing round will be used by the company to expand its sales force, launch new marketing initiatives, as well as for integration with new and existing orthodontic providers across the country.

InBrace is said to be the first company to launch the use of programmed non-sliding mechanics process for moving teeth.

The company has designed Smartwire, which is fabricated with AI and Gentleforce technology to offer a better experience and deliver quick results and healthy tooth movement.

Personalised for each mouth, each Smartwire is produced using a programmable memory wire that gently works behind the teeth while enabling patients to eat, drink, brush, and floss normally.

InBrace CEO Dr John Pham said: “InBrace taps into the recent Zoom culture that has caused a surge of interest among consumers who want to improve their smiles with a more predictable and less disruptive process to their daily lives.

“InBrace is offering an entirely new option for orthodontists to meet the needs of the 178 million consumers who could benefit from orthodontic treatment but who are currently not walking into their practices.”

InBrace stated that it is orthodontics on autopilot and moves teeth without the painful monthly tightenings or frequent changing of plastic aligners required with traditional options.

According to the company, around six million people start orthodontic treatment every year with traditional teeth straightening options in North America alone.