The company said the CoolCurve+ applicator’s anatomically curved shape allows physicians to treat a multitude of body shapes.

In addition to the new technology, the company’s first product, the CoolSculpting system, is designed to selectively reduce stubborn fat bulges, which are more sensitive to cold than the overlying skin and surrounding tissues.

By utilizing patented technology of precisely controlled cooling, the CoolSculpting system reduces the temperature of fat cells in the treated area, which is intended to cause fat cell elimination through a natural biological process known as apoptosis.