Welltok's CaféWell Health Optimization Platform will provide health managers with the ability to extend beyond care management and drive additional value by creating a holistic, seamless consumer experience.

Welltok has taken a consumer-first approach by organizing individual's available health resources and benefits, such as stress, nutrition and diabetes management programs, and rewarding them for health behaviors. Adding IBM Watson Health's broad capability footprint, will create a flexible solution that encompasses all aspects of health – from episodic clinical care to maintaining optimal health – and supports value-based care across the payer, employer and provider markets.  

"It's about time the healthcare system puts the consumer front and center," said Jeff Margolis, Welltok chairman and CEO. "With this collaboration, we can create a data-driven, personalized and engaging experience for individuals that connects them seamlessly to the broader digital health ecosystem."

Welltok's deep understanding of consumer behavior supported by advanced analytics capabilities and multi-channel engagement services, combined with Watson Health's healthcare expertise and diverse health data and analytics, will enable industry leading tools capable of assisting consumers, providers, and other stakeholders in their efforts to optimize health and wellbeing.

"Welltok has created an incredibly robust health engagement solution aiming to deliver a Personal Health Itinerary for each and every user," said Zaher El-Assi, IBM Watson Health Vice President Go-to-Market Transformation. "We look forward to helping them provide population health managers with a powerful solution which systematically communicates and engages with consumers throughout their healthcare journey."

With this new partnership, Welltok and IBM continue to build on their successful relationship which has included:  

Co-development of the first IBM Watson-powered consumer health application, CaféWell Concierge.

Recently, the introduction of a "Virtual Benefits Agent" which leverages cognitive computing technology to answer benefit questions and guide consumers to cost-effective resources.

Offering the Welltok CaféWell solution for IBM employees and dependents to experience as a singular, engaging consumer health application for benefits and wellbeing programs.