Previously, Epstein served at Ellman International as CEO and as vice president and general manager at V. Mueller (Cardinal Health).

In addition, Epstein held senior executive positions at Cardinal Health, Intuitive Surgical and Baxter Healthcare.

Sonoma Orthopedic Products board chairman Mike DeVries said the company is committed to expand its position in the market for minimally invasive fracture solutions.

"We are very pleased to be able to appoint an executive with Rick’s experience in the healthcare arena to lead Sonoma Orthopedic Products to its next stage of growth and development," DeVries added.

Sonoma Orthopedic Products president and CEO Rick Epstein said he is delighted to join a company that offers such meaningful benefits to patients.

"With a robust new minimally invasive approach to fracture repair about to be introduced, Sonoma has a very exciting future," Epstein added.

"I am looking forward to working with the orthopedic surgeon community and the Sonoma team to continue to provide best of class innovative solutions to surgeon and patient needs worldwide."