Prior to joining the company, packaging veteran Dixon worked at a mobile marketing specialty firm Brandstir as president, CEO and operating partner and at Catalent Pharma Solutions as vice president and general manager of printed components.

He also served as president and CEO at Cortegra Group, a subsidiary of Menasha, as well as held various executive positions at Alcoa/Reynolds Packaging and many other global packaging and industrial manufacturing companies.

In the new role, Dixon will oversee the company’s business development and promotional strategies, focusing not only on day-to-day operations but also growth potential, market positioning and a branding initiative that will be rolled out incrementally in 2013, reports Healthcare Packaging.

Rondo-Pak president and COO Victor Dixon said, "I look forward to taking part in the continued progress and industry leadership that this company has exhibited for decades."

The company also provides packaging services to pharmaceutical and biotechnology industries.