"We’ve always been a performance-oriented brand," said Greg van den Dries, CEO of RockTape. "As we grew, it became clear we needed to offer the quality of RockTape to a whole new group of customers with special needs."

RockTapeRx’s new gentle adhesive is ideal for special patient populations, including children, the elderly, those with neurological disorders, and women who are pregnant. It’s also a great option for those with sensitive skin.

"Our medical practitioners have been demanding this product for quite some time," said Steve Capobianco, Director of Medical Affairs for RockTape. "We’re widely known for making the best kinesiology tape for sport and top athletes. Now, our practitioners can use a brand they love and trust with all their patients, no matter their age or physical condition."

RockTapeRx is launching exclusively in two-inch bulk rolls with five bold colors: red, black, beige, pink, and blue.