Paradigm Medical Industries, Inc. (Paradigm Medical), a US-based medical devices company, said it is expanding its domestic and international reach with the addition of ten new independent sales representatives in the US. Further, the company plans to add fifteen new international distributors by the middle of this year.

Paradigm Medical also plans to add an additional ten to fifteen new domestic sales representatives, selectively placed throughout the domestic market, by the beginning of the third quarter of 2009.

“I am delighted to have assembled this dynamic and enthusiastic sales team, a much needed component to our success,” said Paradigm Medical President Stephen Davis. “With a focus on providing our customers with critical insight to upcoming new and innovative products, our team will play a vital role in establishing relationships with existing and new clients. I am looking forward to working closely with them.” Stephen Davis continues, “The U.S. ophthalmic diagnostic device market is a $250 million market and we intend to utilize the sales force so that we may not only grow our share of the market but also to expand the size of the market through new proprietary products and technology.”