customizable lenses to meet precise prescription and framing needs.

“We are excited to offer this full range of digital progressive lenses, combining the best technology with the best value eyewear,” said Bruce Steffey, President and Chief Operating Officer of National Vision Inc.

 “Over the past several years we have made significant investments in technology. Upgrading our lab equipment across the country, so we can continue to bring greater value to our customers.”

National Vision operates five retail divisions, including America’s Best Contacts & Eyeglasses and Eyeglass World, all of which now offer digital production to completely customize lenses that meet customers’ specific prescription and framing needs.

In addition to increased precision and choice, digital lenses can help sharpen vision, maximize the optics built into lenses helping to make colors brighter and more intense, and help reduce glare and halo effects caused by light at night or in low light.

“We have spent years researching new designs and utilizing today’s advanced technology with computer-aided design and surfacing to produce this family of digitized progressive lenses,” said Des Taylor, Senior Vice President of Merchandising for National Vision Inc.

“This technology will provide our progressive lens wearers with clearer vision in every gaze direction and will help all of our customers to see their best every day.”

National Vision’s mission to make quality eye care and eyewear more affordable and accessible is based on the belief that people deserve to see their best to live their best– even people living on a budget.

All eye care professionals practicing in National Vision locations provide quality eye exams that meet or exceed the standards set forth by the American Optometric Association and the states in which they operate.