The new products include a mint-flavored, reusable Venus White Teeth Whitening Touch-Up Brush that features a portable design for on-the-go touch-ups and contains 9% hydrogen peroxide formula.

Venus White Whitening Toothpaste, which contains fluoride to aid in the prevention of tooth decay, is a clean mint flavored low abrasion formula that protects enamel while gently removing surface stains and provides gentle cleaning and anti-cavity protection.

Other products includes Venus Smile Oral Care Probiotic Mints that release a low dose of hydrogen peroxide to provide a gradual and gentle whitening effect, and a semi-translucent, minty flavored Venus Smile Lip Balm made with natural ingredients including beeswax, aloe, shea butter, and Vitamin E.

Heraeus Kulzer Venus White product manager Amy Holmes said, "The Venus Whitening and Oral Care family of products is designed not only to enhance patient care, but to help dental practices reclaim a significant portion of the whitening and oral care product sales that has migrated to the over-the-counter market in recent years."