Most recently, he was the divisional vice president for the Siemens USA medical ultrasound organization, including the marketing organization, sales distribution channels, strategic & tactical marketing and national account development. In addition to several other leadership roles at Siemens, Bill served in key management roles at Acuson, Toshiba America Medical Systems, and has had vast experience in imaging new product development and marketing, as well as experience in U.S. and international new market development, sales and distribution.

“I’m extraordinarily excited to be joining GE, “said Carrano.” When I made this change, I was looking for a company that was cutting edge in both their product technology and their commitment to ensure their key leadership. GE’s filled that role. I also was tremendously impressed with the people comprising the GE ultrasound team and their dedication to ultrasound technology.”

Brian McEathron, GE General Manager, General Imaging Ultrasound, said, “GE is thrilled to have an industry visionary like Bill Carrano join our team. Bill’s experience and leadership on key imaging industry products and issues will greatly benefit GE’s technology platform. We are confident that his knowledge will be incredibly beneficial to our customers and luminaries in the ultrasound industry.”