Allure Medical Spa of Shelby Township in Southeastern Michigan has launched the US Food and Drug Administration approved procedure, Coolsculpting by Zeltiq, for the non-invasive reduction of fat.

Coolsculpting by Zeltiq is a virtually painless procedure that reduces fat cells with no needles, surgery or downtime and results are natural-looking fat reduction in the stomach, love handles, thighs, hips, and the lower and upper back, Allure Medical claims.

The Zeltiq procedure uses Cryolipolysis technique that is designed to target fat cells without causing damage or trauma to the skin without pain during treatment and without anesthesia.