Choose Health's white label partners can choose from 28+ biomarkers to create customized test panels that are highly relevant to service or product offerings while providing valuable feedback to end users
Private Label At-Home Blood Testing Kits. (Credit: PRNewswire/Choose Health)
AUSTIN, Texas, March 17, 2023 /PRNewswire/ — Choose Health has announced it is expanding its product line to offer private label at-home blood tests with access to the company’s proprietary results platform. Partnering with private physicians, clinics and wellness firms within the U.S. provides a platform to offer affordable at-home blood testing to more people across the country.
Unlike other at-home blood test providers, Choose Health has created a seamless, multi-channel branded experience. Private label branding is added to:
Product packaging and inserts
Instructions for use
Online results platform interface
Virtual customer intake form
Client emails (if applicable)
All redirect links also go to the retailer’s website and meeting schedulers. The entire process is designed so that end customers only interact with the private label’s brand.
Choose Health’s white label partners can choose from 28+ biomarkers to create customized test panels that are highly relevant to service or product offerings while providing valuable feedback to end users.
Everything that’s needed for reliable at-home blood testing is included in Choose Health’s white-label service. Each at-home blood test kit includes:
Lab test supplies
Inbound and outbound shipping
Unlimited access to a branded result tracking app
Physicians requisition processing
24/7 customer service
Choose Health uses dried blood spot (DBS) testing technology. DBS tests are beneficial for the provider and end-user because they’re:
More affordable.
More stable compared to whole blood testing.
Less invasive than venipuncture/whole blood.
Kits do not expire.
“Finger prick testing provides powerful information with just a few drops of blood. We’re excited to offer white label at-home blood tests that produce accurate results on par with serum and whole blood analysis.” Matthew McDermott, Msc, Head of Research & Development at Choose Health.
Choose Health isn’t just providing easier access to white label at-home blood tests. Opening up their HIPAA-compliant tracking platform allows test takers to access actionable information that they can track over time.
Source: Company Press Release